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#️⃣ Gymshark66

Everything you need to know about Gymshark66, including how to enter our athlete competition.

Updated over a month ago

What Is Gymshark66?

Gymshark66 is a 66-day habit-building challenge designed to help our community create daily habits that last a lifetime. Whether you’re focused on training, mindset, or overall well-being, Gymshark66 is about showing up, one day at a time, tracking your progress directly in the Gymshark Training App.

Your habits can be anything from...

  • 1 hour at the gym

  • 1 extra glass of water

  • 10 minutes of meditation

  • 10 pages of a book

You choose what works for you – and tick them off every day in the app. Simple as that. Before you know it, those small daily habits can add up to big life changes.

🎨 Your Gymshark66 colour profile will be shaped by the path you choose and the habits you commit to.

How Do I Sign Up?

From 1st January 2026, you’ll be able to join Gymshark66 via the Gymshark Training App.

To sign up:

  1. Download or update the Gymshark Training App to the latest version from the App Store (IOS only)

  2. Head to the #Gymshark66 Spotlight in the app on January 1st

  3. Click ‘Join Gymshark66’

  4. Pick three daily habits to complete for 66 days

I have an Android device. How do I take part?

At the moment, the app isn’t available to download from the Google Play Store. If you already have the app installed, you can continue to take part as normal. However, please be aware that you may experience bugs as the app is no longer receiving updates.

If you don’t currently have the app, don’t worry – you can still get involved. We encourage you to track your progress yourself so you can fully take part in the challenge.

You can also join in through our Become a Gymshark Athlete Competition across our social channels. This is another great way to get involved with the community and show us what you’ve got.

You’ll find more details further down in this article, or you can head over to our blog for the full rundown.

Choosing Your 3 Habits

You’ll choose three daily habits from the following categories:

  • Training

  • Health

  • Mindset

Once selected, your habits must be completed and ticked off every day for 66 days via the app.

⚠️ Important:
Habits can’t be edited once chosen. If you change your mind, you’ll need to end your current challenge and start a new one (this can’t be backdated).

What If I Miss a Day?

Don’t stress – we’re all human.

If you miss a day:

  • Simply pick up where you left off

  • Keep moving forward

  • Focus on consistency, not perfection

💬 100% today, 1% better tomorrow.

You can also go back and tick off previous days if you forgot to log your habits.

Athlete66: Follow Along With Gymshark Athletes

Another way to get involved is through Athlete66.

💪 Athlete66 is a series of pre-populated plans where you can:

  • Follow a workout plan

  • Complete daily habits

  • Train alongside your favourite Gymshark Athletes

All plans are available within the Gymshark Training App.

Rewards for Showing Up 🤑

By completing your daily habits, you’ll unlock in-app rewards along the way, including:

  • Discount codes

  • Free product

  • And more 👀

Just another reason to keep showing up.

Become A Gymshark Athlete Competition

Alongside Gymshark66, we’re also running the Become A Gymshark Athlete Competition.

How to enter:

  1. Make your 66 pledge and upload it to your Instagram or TikTok between December 28th and January 4th.

  2. Post a minimum of once a week with the #gymshark66 hashtag, and tagging @gymshark to your main feed.

  3. Upload your final post by March 8th, 2026 at 23:59. Join Gymshark66

🏆 One winner will receive Gymshark Athlete-inspired prizes, including:

  • 🎽 Year’s supply of Gymshark
    (£200 gift card per month for 12 months or equivalent currency)

  • 🎟️ Ticket to the next Gymshark LIFT event
    (including travel and accommodation)

  • 📸 Photoshoot experience at the LIFT event

  • 💪 1 year gym membership
    (up to £100 per month or equivalent currency)

For full details, FAQs and T&Cs, please see the linked articles in our blog.

Gymshark 66 FAQs 📝

When can I start Gymshark66?

Gymshark66 starts 1st January at 00:01 (local time). You’ll then be able to pick your habits in the app.

How old do I have to be?

Gymshark66 is for anyone, but to use the Gymshark Training App you must be 18 years or older.

Can I start Gymshark66 after 1st January?

Yes! Gymshark66 isn’t a “new year, new me” challenge. You can start at any point.

⚠️ However, to be eligible for the Become A Gymshark Athlete Competition, you must:

  • Start on 1st January

  • Post your pledge between 28th Dec – 4th Jan

Can I edit my habits once I’ve chosen them?

Not at the moment. You’ll need to end your current challenge and start a new one.

To end your challenge:

  • Progress Menu

  • Open your #Gymshark66 ID

  • Tap the three dots

  • Select End Challenge

Will there be follow-along content during the challenge?

You betcha’.

We’ll be sharing:

  • Athlete workout plans

  • Hints & tips

  • And maybe one or two surprises along the way 👀

Workout plans are written in-app but don’t have a ‘start workout’ button.

Will there be Gymshark66 products?

Yes 👀
We’ve got some exciting new lines dropping 2nd January, plus more surprises throughout the challenge. Keep an eye on our socials and make sure you’re signed up to marketing emails.

Will the Gymshark Lifting Club be open?

Unfortunately, the Gymshark Lifting Club won’t be open to the public this year.

However, there may be limited events, so keep an eye on our socials for updates.

Will there be in-store activations?

  • All stores run a weekly run club

  • Regent Street (UK flagship) will have limited class availability during Gymshark66

Check in store for details.

Do I need to be a Gymshark customer?

Nope! Gymshark66 is open to everyone. All you need is the Gymshark Training App.

My Gymshark66 has already started – what do I do?

Some users may see an Active Challenge before 1st January due to early app sign-ups.

If you want to start fresh on 1st January:

  1. Go to Progress > Challenges

  2. Select the active challenge

  3. Open your #Gymshark66 ID

  4. Tap the three dots

  5. Select End Challenge

You’ll then be able to start again on 1st January.

Become A Gymshark Athlete Competition – FAQs 🏋️

How old do I have to be to enter the Become A Gymshark Athlete Competition?

To participate in the Become A Gymshark Athlete Competition, entrants must be 18 years or over.

What country do I need to be from to enter the competition?

The competition is open to anyone who can participate in Gymshark66 via the Gymshark Training App, available on the iOS App Store.

If the Gymshark Training App is not available in your location or on your device, unfortunately, you won’t be able to take part in Gymshark66.

Do I have to be a Gymshark customer to win?

No – you do not need to have previously purchased from Gymshark to enter or win the competition.

However, you must meet all competition entry requirements outlined in the competition criteria. Please refer to the Full Terms & Conditions and our blog for full details on how to enter.

Do I have to post in English on social media?

No. You’re welcome to post in any language.

However, to be eligible:

  • Your social media profile must be public

  • You must tag Gymshark

  • You must include the hashtag #Gymshark66 in your weekly posts

I want to take part, but don’t want to share my progress. Can I still enter?

Unfortunately not.

This competition is about showing up for yourself and for the community. To be entered:

  • You must post at least once a week on your main feed

  • Your account must remain public throughout #Gymshark66

  • Our Social team needs to be able to check in on your progress

If you’d prefer not to share your journey publicly, you can still take part in Gymshark66, just not the competition element.

Can I join the competition at any time? Can I still win if I enter late?

You can start Gymshark66 anytime, anywhere.

However, for the Become A Gymshark Athlete Competition:

  • Your pledge must be posted by Friday 4th January 2026

  • Your profile must be public

  • You must post at least once a week throughout the 66 days

Late entries will not be counted. Please refer to the Full Terms & Conditions for full entry details.

When will I find out if I’ve won?

The winner will be contacted via direct message on social media shortly after the competition ends (after 8th March, once #Gymshark66 is complete).

If a selected winner does not respond within 24 hours, they will forfeit their prize and a runner-up will be selected from the remaining shortlisted entries.

How are winners selected?

Entries will be shortlisted internally at Gymshark HQ and reviewed by a panel of judges.

Winners will be selected based on those who have:

  • Shown creativity and originality in their content

  • Authentically formed a positive habit or life change

  • Demonstrated commitment to showing up, no matter what life threw at them

  • Inspired others to take on positive challenges

Need More Information?

For full details, eligibility requirements and legal information, please see:

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